How To Sell Your Wedding Dress Online

Wedding Dresses for sale on

Will you sell your wedding dress?  If you are like 85% of brides today, you’re considering the option.

Many modern brides are opting to sell their wedding gowns – and not just for the money.  Today’s bride wants her dress to be loved again and to help make another bride’s dress dream come true.

Monique Lhuillier GraceHayley Paige Leighton on
Left: Monique Lhuillier Grace, Save 55% | Right: Hayley Paige Leighton, Save 48% been helping brides share their beloved gowns with future brides since 2004.  And if you’re considering selling your wedding dress online, here are 5 tips to help you sell it quickly and easily.

1) Great Pictures Tell The Dress Story
A picture is worth 1000 words.  And in the case of a wedding dress, maybe even more.  Use great images to showcase your beautiful gown. Include pics of the front, back and any detail. And it’s always better to show photos of the dress on a person instead of a hanger. (And one more great excuse to showcase your wedding photos).

2) It’s All In the Details
Imagine you are selling your dress to a bride unfamiliar with the gown or the designer.  Describe everything about the gown including the fabric, the cut and the details of the gown.  And be sure to mention all alterations, cleaning and any imperfections with the dress.

3) Price It To Sell
Many factors influence the price of a wedding dress: the designer, the age, the condition, if it has been worn, and if it has been cleaned.  Want to find out what your gown is worth? Try our Wedding Dress Value Calculator to instantly get an estimated value.

4) Use Your Network
Quickly get extra exposure for your dress by sharing it with your social networks.  You never know which friend of a friend has been looking for your exact gown. Use Facebook, Twitter, Pinterest and Instagram are great ways to let them know your beautiful gown is now for sale.

5) Sell Safely
You can sell your wedding dress online with confidence when you use a secure payment method.  We recommend either Paypal or – both offer buyer and seller protection to keep your transaction smooth, safe and hassle free. (Read more about the protections).

Here’s to selling and making another bride as happy as you were with your gown!




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Selling Your Used Wedding Dress: The Importance of Pricing It Right

Traditional wedding season has drawn to a close.  And now many modern brides are considering selling their wedding dresses instead of storing and preserving them.  If you’re considering selling, remember that pricing your dress right is the key to a faster sale.

reem acra wedding dress -

Three things factor heavily into the online sale of a wedding dress: 1) the pictures 2) the description 3) the price.  Having a fair market price will attract more buyers, more quickly.

Typically, used wedding dresses that are 2.5 years old or less (from the time of purchase) are worth 50% of the retail price. (Not including sales taxes, alterations or customization). Gowns of that age from designers like Vera Wang, Monique Lhuillier, Claire Pettibone, Jenny Packham, Inbal Dror and other luxury designers can fetch a slightly higher return – usually around 60% of the retail price.

If you are looking for a fast sale, stick to those pricing guidelines. If your dress is older, is in less than perfect condition or hasn’t yet been cleaned, consider further discounts in accordance with the age or imperfection.  Use our Wedding Dress Value Calculator to get an estimate of your dress’ worth.  Then create a listing to sell your wedding dress and save it from a lifetime in the closet!



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Selling Your Wedding Dress: Price It Right

It is a fact. Today, more brides are selling their wedding dresses than ever before.  They (smartly) want to recoup a big chunk of what they spent. And they also want to share their dress with another bride – saving it from a lifetime in the closet.

Just check out what these recent sellers said:

I love the idea of letting someone else be as happy in it! I think of it as some sort of “sisterhood of the traveling gown!” (Chiara M)

In addition to getting some money from the sales (which is great), I am so very happy to have my wedding items be enjoyed by other brides. It makes me smile to know that instead of languishing in storage, they will be sharing someone else’s special day!! (Allison M)

I asked that the buyer send me a picture of her in my dress so I could include it in my scrapbook! (Christian W)

If you are thinking of joining these modern women and sharing your dream wedding dress with another happy bride, pricing your wedding dress properly is the first step to selling it successfully.

Here are our guidelines (based on the age of your gown) for best pricing:

Of course, in the dress has any marks or defects, the reduction should be in accordance with the imperfection, but these prices represent a good starting point.  See all of our tips for selling your wedding dress or check out our gallery of recently sold gowns to see how your pricing compares.

Now just imagine the smile on the bride’s face whose dream dress is about to be listed for sale!

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