Founded in 2006, Enzoani is the flagship bridal collection in a bridal fashion group that also includes Blue by Enzoani and Beautiful Bridal. The three collections cater to brides of all styles, offering a mix of everything from traditional A-lines to dramatic ball gowns to sexy mermaids. Each collection is carefully curated for fit and comfort, and embellished with handcrafted details that often include Swarovski crystals. The collections are available at bridal salons worldwide.
Creative Director Kang Chun “KC” Lin began his education in business school, but decided that his passion was in fashion and enrolled in the London School of Design to study fashion design. There he focused on bridal fashion because of the attention to detail it offered.
KC finds inspiration for his designs from ready-to-wear collections shown in New York, London and Paris, as well as traveling, telling the Enzoani blog, “The more I see the more I learn. I love visiting new places and learning about cultures.”
While sticking with some of the industry’s strong traditions, such as lace, KC finds creative ways to create new patterns and adds details to timeless bridal elements, marrying the old and new. Brides can easily find a wedding-day look that suits their personal and wedding’s style, because each collection has a mix of silhouettes, necklines and embellishments.
KC makes an effort to meet with real brides to learn what they’re looking for in their wedding gown. He attends Enzoani trunk shows at bridal salons around the world to assist brides shopping for their dream dress, as well as to hear what they’re looking for in their wedding dress. For example, as more and more brides began shopping for two dresses, KC and his design team added convertible 2-in-1 wedding gowns with detachable skirts transforming a ball gown into a sexy sheath, and beaded jackets which can be removed after a religious wedding ceremony for a more revealing bodice
KC told the company’s blog in an interview that he is focused on bringing the “bling” in a sophisticated way, and he always finds it fun to add some big statement pieces in the collection to really try and push his collections outside the box. His efforts are paying off. Enzoani received the Best Bridalwear Manufacturer Prize from The Bridal Buyer Awards in 2016.
After having trouble finding her own wedding dress, fashion designer Michele Corty decided to design it herself. Living in Paris, she traveled throughout France and discovered artisans who make beautiful laces and textiles for some of the world’s most renowned fashion houses, and the inspiration she came across inspired her to start her own bridal line in 2011.
Michele, originally from Chicago, worked in New York City’s Garment District after design school, and then in Paris at several fashion brands, including American Retro, ZOEtee’s and My Lovely Jean. In 2009, while at ZOEtee’s she collaborated with Gwyneth Paltrow on a jersey knits capsule collection, ZOEtee’s Loves Gwyneth.
With years of design and fashion experience, Michele launched Rue De Seine (pronounced roo-de-sen) to fill a hole that she saw in the bridal fashion industry. Named after the street she and her husband lived on in Paris, Rue De Seine was created as a collection of effortless, feminine and bohemian style gowns. All the gowns are handmade in New Zealand where the company is based and home to the brand’s flagship salon.
Rue De Seine wedding gowns are an eclectic mix of traditional silhouettes with bohemian, romantic and feminine details. Some of the detailing includes beading, illusion, draping and three-dimensional floral embellishments. In addition to traditional wedding gown silhouettes – fluted and sheaths – Rue De Seine also has a collection of separates that allow a bride to create a wedding-day look that is true to her own sense of style, and many of them can be worn as ready-to-wear pieces, such as coats and blouses.
A bride can find her complete wedding-celebration wardrobe with ivory and white dresses, blouses and skirts for each pre- and post-wedding party: The engagement party, bridal shower, rehearsal dinner and post-wedding brunch. Dresses, tops, bottoms and accessories can be mixed and matched to create unique pieces that each reflects the bride’s sense of style.
The Rue De Seine bride is a free spirit. She can be described as bohemian or even romantic, and is searching for a wedding dress that looks effortless but is anything but. The gowns are slim fitting and flatter a woman’s figure. Detail embellishments are available in beading that can be both vintage and glamorous, and fabric flowers that are feminine and dreamy.
The gowns are modern in that they offer bride of-the-moment trends, including sleeves (both long and bell shaped), illusion, open backs, cut outs, exposed shoulders and fringe.
Made from soft laces and cottons, some sourced from the factories Michele discovered in France, many of the wedding gowns have shorter hemlines that show everything from a hint of the bride’s leg to a lot of it, allowing a bride to wear and show off both her legs and a fabulous pair of shoes.
Each Rue De Seine collection has a distinct name that explains its inspiration and the thought process behind the designs and detailing. Here are two examples from recent collections:
The Love Spell Collection has a gypsy-inspired look and feel to it. It consists of 20 pieces that can each be styled in a more traditional or relaxed way. Many of the gowns are made with lace in various floral patterns, both delicate and bold. Long sleeves, straight or bell-shaped, keyhole cutouts on bodices, open backs and fringe are some of the details that make the Love Spell Collection Boho chic.
The Nomadic Collection was inspired by textures, landscapes and details found in nature. According to the designer it was influenced by bohemian desert festivals held in the United States and folk art made in Eastern Europe, and is made from various laces to embody a free-spirit lifestyle. Several of the gowns feature hand beading, others have low-cut backs, and various necklines from modest high necklines to plunging Vs.
Brides planning to wear Rue De Seine on their wedding day can wed in any number of venues. Destination or beach-front weddings are a given with these light-as-air gowns, but they can also be worn to a garden wedding held on an estate, in a park or other lush venue. Some of the gowns can be quite formal and will work well in a grand setting. Brides looking for something more traditional for the ceremony can change into a Rue De Seine wedding gown for their reception, allowing them more freedom to dance the night away in a lace or cotton dress.
Thanks to her parents’ influence, Michele has a vast collection of vintage pieces. Some she restores and others she weaves into her wedding gown collections. Sourced from all over the world, Rue De Seine’s vintage pieces include hand-embroidered veils, a 1930s beaded gown and a pillbox hat from the 1950s. Part of the flagship salon in Auckland, New Zealand is dedicated to vintage pieces, which can also be purchased on the company’s website.
Several celebrities have worn Rue De Seine including Gwyneth Paltrow, Rhianna and Drew Barrymore. And the collection has been featured in French Vogue, Marie Claire and Elle magazines.
For some brides, nothing but the most utterly romantic or feminine wedding gowns will do. If you are one of these brides, you’re going to want to fall deeply in love with Marchesa wedding dresses.
Co-founded in 2004 when costume designer Georgina Chapman and embroidery expert Keren Craig paired up, Marchesa has established itself as a brand for A-listers, socialites and celebrities. It’s no surprise their bridal collection has caught on among brides seeking a little bit of that magical elegance with an immaculate attention to detail. Celebrity brides have included Blake Lively and Nicole Richie, who wore three Marchesa designs on her wedding day.
Regal, sophisticated silhouettes reign in Marchesa’s designs. Ballgown shapes are common but are layered with the sheerest and lightest of gauzy fabrics formed from fitted bodices, so they never seem overwhelming or heavy, only ethereal and dreamy. Skirts are often tulle, creating a soft trailing effect that is so easy to envision walking down the aisle in. Handkerchief skirts, a popular bridal trend in recent years, bring a multilayered piece-y effect to some dresses.
Marchesa’s intricate craftsmanship, attention to detail and whimsical flourishes have quickly become house signatures. Floating French Chantilly lace, pearls and crystals with silver-threaded embroidery add elegant embellishment. Textured elements and 3D detail further increase the visual interest and bring glamour to the dresses. These elements often begin on the bodice but extend up and down sleeves and onto skirts. The effect is unforgettable.
Detachable peplums, skirts and even tiny sleeved capes are a welcome addition for the undecided bride as they significantly change the shape of a dress in many cases, making it convenient to change your ceremony and reception looks quickly.
In 2017, Marchesa’s collection looks as if it were sewn within a secret garden. The wedding gowns are dripping with floral details with botanicals imprinted, added and embroidered into and onto the gowns. Organza roses and hand-cut petals are stunning additions. Shades of pink reign, from the most subtle rose underneath tulle layers to further mute it, up to a standout blush pink ombre masterpiece.
Recently the design house became brand ambassadors for the luxury St. Regis hotels, creating what could be one of the first capsule wedding collections exclusively designed for a hotel chain. Four gowns — each named and inspired by a location the iconic hotel operates in— feature organza trains, duchess satin skirts, exquisite rose gold beading and sleek silhouettes. The gowns feature customs and culture of each venue within their design.
Graceful brides seeking a beautifully handcrafted gown to wear on their wedding day will not be disappointed by Marchesa. With collections constantly evolving and shapes to suit all silhouettes, a Marchesa wedding gown will flatter nearly every bride. Especially those seeking a fiercely feminine yet fashion-forward bridal look.
A leader in bridal design for more than 50 years, the Barcelona-based Pronovias is known for its amazing array of wedding dress selection and trendsetting looks.
Since 2013 creative director Hervé Moreau has headed the team of seamstresses, designers and tailors who create wedding dresses sold in 105 countries.
Atelier by Pronovias features innovative silhouettes and details, all made by hand from sketch to last stitch in a truly couture tradition, while the classic Pronovias line focuses on flattering fits with the variety of shapes available. Nearly every bride is sure to find a silhouette to suit her in these collections.
For 2017 Le Ciel (The Sky) highlights an astounding array of looks and shapes for all women. From slinky modern crepe sheaths and empire lace dresses to soft Grecian A-lines in gauze or showstopping princess ballgowns with voluminous skirts, complete with pockets, all styles are represented. Fashion-forward brides will love the looks that incorporate capes, such as Elvira, or a surprise back of sheer embroidery hiding behind panels of tulle as seen in Niara.
A selection of lavish fabrics are used in the creation of the dresses. Lace, including on-trend tattoo or floating varieties, shows up again and again, with floral details layered over stretch gauze covering up crucial parts for a sensual, barely there look. Crepe hugs the body in all the right ways, creating a long, fluid line on the body.
Traditional shades of white dominate, but some gowns come in hints of blue, taupe and blush pink for the color-loving bride. Mikado, with its trademark glow and sheen, highlights ballgown shapes with bateau necklines, perfect for brides seeking a more modest look.
Embellishment is subtle and never the main statement of a Pronovias wedding dress. In fact, most gowns rely on luxurious textiles to accentuate the body, instead. Many dresses are minimal, featuring crystal-encrusted cap sleeves or the addition of a sparkling belt.
Not to be forgotten, backs feature rows of buttons, lace or gemstones set as a continuing down the dipped back from a floating necklace on the front for just the right amount of dazzle. Some have fluffy feathers or barely there embroidery to finish the look.
No matter your own personal style or body shape, there is sure to be a gown in the Pronovias collections that will suit you and your wedding theme. From minimal modern to rustic country bride, there are styles and silhouettes to suit every type of woman on her wedding day. Immaculate tailoring and impeccable attention to detail will make you feel like royalty.