Selling Your Used Wedding Dress: The Importance of Pricing It Right

Traditional wedding season has drawn to a close.  And now many modern brides are considering selling their wedding dresses instead of storing and preserving them.  If you’re considering selling, remember that pricing your dress right is the key to a faster sale.

reem acra wedding dress -

Three things factor heavily into the online sale of a wedding dress: 1) the pictures 2) the description 3) the price.  Having a fair market price will attract more buyers, more quickly.

Typically, used wedding dresses that are 2.5 years old or less (from the time of purchase) are worth 50% of the retail price. (Not including sales taxes, alterations or customization). Gowns of that age from designers like Vera Wang, Monique Lhuillier, Claire Pettibone, Jenny Packham, Inbal Dror and other luxury designers can fetch a slightly higher return – usually around 60% of the retail price.

If you are looking for a fast sale, stick to those pricing guidelines. If your dress is older, is in less than perfect condition or hasn’t yet been cleaned, consider further discounts in accordance with the age or imperfection.  Use our Wedding Dress Value Calculator to get an estimate of your dress’ worth.  Then create a listing to sell your wedding dress and save it from a lifetime in the closet!



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The Importance of Cleaning Your Wedding Dress

Your wedding is one of the most special and fun days of your life.  After your big day is over, the last thing you’re probably thinking about is having your dress cleaned.  But you should.

The sooner you have your dress cleaned, the better condition it will be in (and the higher the value will be if you decide to sell your wedding dress).  After wearing it, your gown might have noticeable dirt on the hemline but it could also have “invisible” stains like sweat, which aren’t noticeable but can do damage to your gown if not treated. recommends the Association of Wedding Gown Specialists for wedding dress cleaning.  They are a network of experts who will clean your dress to museum quality standards.  And their over 500 member locations offer a written guarantee on their work so you can have your gown cleaned with confidence.

You can find Association of Wedding Gown Specialists locations here (but don’t worry, they even offer courier service if there’s not one near you).  And for a limited time, we’re offering our Facebook Fans a $25 coupon on a cleaning with an Association member.  Get yours here.

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Five Tips To Help You Sell Your Wedding Dress Faster

Since 2014 brides are beginning their dress searches now, fall is a great time to sell your wedding dress. If you’d like to pass your dress along to another happy bride (not to mention make some money back in the process), here are 5 tips to help you sell your gown faster.

1) A picture is worth a thousands words
This old saying is really true – and nothing will showcase your beautiful dress better than pictures. Include an image of the full front of your dress, as well one from the back and a close up on any detailing. Natural light is always best and a picture of someone wearing the gown is better than flat or an a hanger.

2) Details, details, details
When providing a description of the dress, write it as if the perspective buyer doesn’t know anything about the gown’s designer or style. Talk about the fit, the fabric and the weight of the dress. Include information about the alterations you made as well as any imperfections and if the gown has been cleaned.  The more information you can provide, the less questions a buyer will need to ask.

3) Price it right
Typically a used wedding dress, 2.5 years old or less, is worth about 50% of what you paid for it.  Other factors like the designer, condition, and if the gown has been dry-cleaned, will also influence the gown’s value. Use our Wedding Dress Value Calculator to get an estimate of what your wedding dress is worth.

4) Be social
Sharing your new wedding dress listing via your social circles is a great way to get it extra exposure. (You never know what friend of a friend has been eyeing up that exact style). So after you list your dress, spread the word with Facebook, Twitter, Instagram and other channels you use.

5) Transact safely
We always recommend that buyers and sellers use a safe payment service like paypal or  It protects both sides and also gives buyers confidence in the accuracy of your listing details.

You can create a wedding dress listing in minutes and quickly have it in front of thousands of potential buyers.  And we think that it’s much better for a gown to be loved and worn again, then to spend a lifetime in a closet, don’t you?

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Should I Sell My Wedding Dress?

As wedding season comes to and end, we often hear brides asking, “should I sell my wedding dress?” Vera Wang Gemma
We think the answer is a definite “yes”!

Your wedding dress is one of the most beautiful, special gowns you’ll ever wear. And it’s part of one of the biggest celebrations of your life.  But that amazing party is truly a once-in-a-lifetime event, and the reality is you’ll never have the opportunity to wear that dress again.

We’ve surveyed thousands of brides and discovered that only 6% even consider wearing mom’s dress. Not to mention that the wedding dress search is a fun exciting experience that every-bride-to be should get a chance to experience.

So you can keep that gorgeous dress in your closet knowing that you’ll never wear it again and that the chances of a future daughter wearing it are slim. Or, you can sell it, and let another bride love it as much as you did. Like Jane’s seller did.

Jane bought her preowned Vera Wang through us and when she tried it on for the first time “it fit like a glove, no alterations needed, not a one.”  She was teary and excited and her seller was “just as emotional and was happy the dress went to a “good home.”  We think that’s a much better story for a beautiful gown than for it to sit boxed in a closet for years.

If you’re considering selling your wedding dress, you can use our Wedding Dress Value Calculator to find an estimate, and you can create a listing here.  Then sit back and wait to help make another bride’s dress dreams come true.

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